In a world grappling with depleting water resources, one company is poised to revolutionize the way we think about sourcing this precious commodity. The AirWater Company, led by CEO Alex Guy, stands as a beacon of innovation, introducing a groundbreaking technology that extracts high-quality drinking water from thin air.
In a recent interview with Bert Miller, Alex Guy delves into the genesis of his visionary company, shedding light on its journey, challenges, and transformative potential. The AirWater Company’s mission?
To create a third source of water, distinct from ground and sea, by harnessing the air’s humidity.
“The vision is to transform the way we think about water sourcing, making it accessible and eco-friendly, without straining existing resources,” Alex states in his interview with Bert.
The AirWater Company was born from the vision to alleviate water scarcity. Alex Guy, a former finance professional, embarked on a journey that led him from London to the Middle East.
Collaborating with a company focused on water solutions, his trajectory pivoted towards a pivotal goal: developing a technology capable of producing 1,000 liters of water per day. Initially aimed at aiding frontline military personnel and humanitarian relief efforts, the company soon transitioned to cater to the escalating concerns around single-use plastics in consumer products.
As global environmental concerns amplified, catalyzed further by events like the COVID-19 pandemic, the focus on sustainability became more pronounced. The AirWater Company positioned itself as a solution to address the escalating pressures on traditional water sources, emphasizing the importance of sustainability and reducing plastic waste.
The heart of the AirWater Company’s innovation lies in its technology, extracting humidity from the air and transforming it into purified, drinkable water. “Our technology imitates the natural process of condensation, capturing moisture from the air and turning it into clean, drinkable water,” Alex explains.
Their diverse portfolio ranges from compact units for domestic use, akin to kitchen appliances, to larger-scale outdoor solutions capable of producing thousands of liters daily. The company’s aim is not just innovation but affordability, with an aspiration to offer water at an astonishingly low cost of 3 to 4 cents per liter.
The journey hasn’t been without hurdles. Deploying their technology in remote areas presented significant challenges due to the scarcity of reliable power sources. However, the company has been diligently working on solutions, including solar and hydrogen-based alternatives, to ensure consistent water supply, even off-grid.
The AirWater Company’s impact spans far beyond just providing water. Their sustainable approach encompasses a circular system, utilizing reusable glass bottles and offering a total water solution to various sectors. Success stories in the UAE, particularly in hotels seeking to reduce plastic waste, stand as testaments to their transformative potential.
Looking ahead, the AirWater Company sets its sights on expanding globally, including a foray into the United States. The goal is not merely commercial expansion but a commitment to become the most sustainable water company in the world. Building a diverse, passionate team that aligns with their vision remains pivotal as they strive to address water scarcity challenges worldwide.
Amidst all the technological innovation and commercial aspirations, the underlying vision remains unwavering – to be a sustainable source of water that serves humanity’s needs while reducing environmental impact. The company’s ethos centers on responsibility, recognizing the critical role it plays in providing a consistent, reliable water source to communities worldwide.
The AirWater Company stands as a beacon of hope in a world grappling with water scarcity and environmental challenges. With its innovative technology and unwavering commitment to sustainability, it’s poised not just to disrupt the water-sourcing industry but to create a positive impact on a global scale, ensuring a future where access to clean drinking water is no longer a luxury but a fundamental right for all.
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CEO, Arla Foods USA
“We’ve been a Protis Global client for eight years, and during this time have always appreciated the thoroughness of the recruitment process, as the candidates brought to us have been well-vetted, not only from a competency perspective, but more importantly from a [cultural] fit dynamic. Mike and the team have always been highly engaged to ensure they bring us candidates that match our culture. That’s been critical to the success of the candidates that have landed here by way of our relationship with Protis.”
CEO, Zing Zang LLC
“ Our experience with Protis Global has been very positive. They have strong multi-industry CPG experience and understand our business model and standards. They know the difference between an “A-player” and a “B-player” in several functions, and the honesty around that standard helps us move faster. Mike and team set up a great process, especially in early canvassing and vetting that helps our leaders engage at the right time and make decisions fast. ”
Executive Vice President, Mark Anthony Brewing Inc.
“Protis Global’s approach to talent acquisition is marked by diligence, transparency, and a genuine dedication to client satisfaction. Their strategic insights and personalized service have made a substantial impact on our organization, ensuring that we always have the best professionals driving our initiatives forward. The team at Protis Global demonstrates a keen ability to identify individuals who not only possess the requisite skills but also align seamlessly with our company culture.”
Chief Revenue Officer, Glass House Brands
“Over the last 10+ years my experience with Michael Bitar and the Protis Global team has been exceptional across multiple industries. Michael and his team work to get to the true needs of my hiring plan and partner with us throughout the process. They understand our business, company culture, what success looks like, and then propose candidates that will produce results while also fitting into our team dynamic. Overall it’s a great team and experience and I would recommend to anyone looking to hire top-notch quality candidates reach out to Protis Global and Michael Bitar.”
Chief Executive Officer, Bespoken Spirits
“I highly recommend Protis Global as a top-notch recruiting agency. I have had the pleasure of working with them for the past 15 years, both as a candidate and employer in the Spirits and Wine industry. In my 25 years of experience, I have found Protis Global to be the most efficient and effective recruiting agency I have ever dealt with. Protis Global has consistently come through for me in the clutch, providing exceptional professionalism and execution in job searches and placements. Their dedication to finding the right fit for both candidates and employers sets them apart from other agencies. I have always been impressed by their ability to understand the needs of both parties and successfully connect them in a timely manner.”
SVP, People
“I have been in the field of human resources for over thirty years, in executive level roles both in-house and in outsourced positions. Michael Bitar is my favorite talent acquisition professional with which I have ever worked. He cares deeply about building a relationship with his clients, learning their business, culture, challenges, and truly understanding the needs of a role requisition. His approach is mirrored by the rest of the Protis team, who are courteous, thorough, and who make you feel like you are their only client. Protis successfully delivered hires for our Chief Commercial Officer role and for three key challenging roles (in both Marketing and Sales). They are simply – the best!”
Chief Sales Officer
“Protis is unique in their go-to-market strategy in that they not only find the right candidate for the role, but they find the right opportunity and company for the candidate. Protis Global looks for people who are ready to make a change...I will continue to recommend Protis Global as one of the best placement agencies in the World, as I have worked on every continent and have dealt with the big executive placement firms and the boutique ones. Protis shines above all, and as long as I am hiring, I will continue to go to Protis Global first, if not exclusively.”
CEO, poppi
“Partnering with Protis Global has been a game-changer for poppi. They understood our vision and the unique challenges we faced as a rapidly growing brand. Their expertise in executive search helped us find the right leaders who not only fit our culture but also brought the skills and passion needed to drive accelerated growth. The Protis Global team actively took our feedback and adapted the search so that we could focus on what we do best – creating innovative, healthy beverages that our customers love. They’ve truly become an extension of our team, and we couldn’t imagine achieving our success without the team members they helped us to bring aboard.”
President of Sales, Spindrift
“Michael Bitar and the Protis team have been such a pleasure to work with over the years. Not only do they do amazing work with recruiting but we have also developed a partnership between our two companies. Michael and his team provide a crucial role in reviewing my hiring needs at the beginning of each year. Once the review is complete, Michael begins searching for quality candidates that fit the role and culture for Spindrift. He and his team do an outstanding job of finding the right candidates for the position in need. I highly recommend Michael and the Protis team for your hiring needs.”
President, Mark Anthony Brewing Inc
“From the start, the relationship with Protis Global was different than other recruiting firms. The team had a deeper level of commitment and desire to learn about our business than I had experienced with other firms. Our company was experiencing a time of exponential growth and our staffing needs were complex. We needed very experienced people across every possible function in the Operation and Supply Chain Teams and we needed them in a hurry. The Protis Global Team mobilized quickly and established a methodology to identify strong candidates and work them through the interview process in a professional and timely manner. Their grit, determination, understanding our needs and culture, sense of urgency and drive to exceed our expectations set them apart from the pack.”
Chief People Officer at IJW Whiskey
“The team worked quickly and efficiently to find a unique position.”
VP of Supply Chain at Lallemand
“Everyone involved was extremely helpful - Gary, Michael, Ben - thank you!! The team didn't only search for candidates based on the job description, but also the qualities that I look for in candidates.”
VP of Product Technology & Innovation
“The interview process was smooth and extremely professional. Ben and team represented me as much as they represented the company.”
Regional Business Manager - Foodservice
“Consistent communication, updates, and detailed knowledge of the client. The whole experience was top notch!”
Supply Chain Manager
“Very simplistic process finding the right role for the right candidate...keep up the great work!”
CEO, Arla Foods USA
“We’ve been a Protis Global client for eight years, and during this time have always appreciated the thoroughness of the recruitment process, as the candidates brought to us have been well-vetted, not only from a competency perspective, but more importantly from a [cultural] fit dynamic. Mike and the team have always been highly engaged to ensure they bring us candidates that match our culture. That’s been critical to the success of the candidates that have landed here by way of our relationship with Protis.”
CEO, Zing Zang LLC
“ Our experience with Protis Global has been very positive. They have strong multi-industry CPG experience and understand our business model and standards. They know the difference between an “A-player” and a “B-player” in several functions, and the honesty around that standard helps us move faster. Mike and team set up a great process, especially in early canvassing and vetting that helps our leaders engage at the right time and make decisions fast. ”
Executive Vice President, Mark Anthony Brewing Inc.
“Protis Global’s approach to talent acquisition is marked by diligence, transparency, and a genuine dedication to client satisfaction. Their strategic insights and personalized service have made a substantial impact on our organization, ensuring that we always have the best professionals driving our initiatives forward. The team at Protis Global demonstrates a keen ability to identify individuals who not only possess the requisite skills but also align seamlessly with our company culture.”
Chief Revenue Officer, Glass House Brands
“Over the last 10+ years my experience with Michael Bitar and the Protis Global team has been exceptional across multiple industries. Michael and his team work to get to the true needs of my hiring plan and partner with us throughout the process. They understand our business, company culture, what success looks like, and then propose candidates that will produce results while also fitting into our team dynamic. Overall it’s a great team and experience and I would recommend to anyone looking to hire top-notch quality candidates reach out to Protis Global and Michael Bitar.”
Chief Executive Officer, Bespoken Spirits
“I highly recommend Protis Global as a top-notch recruiting agency. I have had the pleasure of working with them for the past 15 years, both as a candidate and employer in the Spirits and Wine industry. In my 25 years of experience, I have found Protis Global to be the most efficient and effective recruiting agency I have ever dealt with. Protis Global has consistently come through for me in the clutch, providing exceptional professionalism and execution in job searches and placements. Their dedication to finding the right fit for both candidates and employers sets them apart from other agencies. I have always been impressed by their ability to understand the needs of both parties and successfully connect them in a timely manner.”
SVP, People
“I have been in the field of human resources for over thirty years, in executive level roles both in-house and in outsourced positions. Michael Bitar is my favorite talent acquisition professional with which I have ever worked. He cares deeply about building a relationship with his clients, learning their business, culture, challenges, and truly understanding the needs of a role requisition. His approach is mirrored by the rest of the Protis team, who are courteous, thorough, and who make you feel like you are their only client. Protis successfully delivered hires for our Chief Commercial Officer role and for three key challenging roles (in both Marketing and Sales). They are simply – the best!”
Chief Sales Officer
“Protis is unique in their go-to-market strategy in that they not only find the right candidate for the role, but they find the right opportunity and company for the candidate. Protis Global looks for people who are ready to make a change...I will continue to recommend Protis Global as one of the best placement agencies in the World, as I have worked on every continent and have dealt with the big executive placement firms and the boutique ones. Protis shines above all, and as long as I am hiring, I will continue to go to Protis Global first, if not exclusively.”
CEO, poppi
“Partnering with Protis Global has been a game-changer for poppi. They understood our vision and the unique challenges we faced as a rapidly growing brand. Their expertise in executive search helped us find the right leaders who not only fit our culture but also brought the skills and passion needed to drive accelerated growth. The Protis Global team actively took our feedback and adapted the search so that we could focus on what we do best – creating innovative, healthy beverages that our customers love. They’ve truly become an extension of our team, and we couldn’t imagine achieving our success without the team members they helped us to bring aboard.”
President of Sales, Spindrift
“Michael Bitar and the Protis team have been such a pleasure to work with over the years. Not only do they do amazing work with recruiting but we have also developed a partnership between our two companies. Michael and his team provide a crucial role in reviewing my hiring needs at the beginning of each year. Once the review is complete, Michael begins searching for quality candidates that fit the role and culture for Spindrift. He and his team do an outstanding job of finding the right candidates for the position in need. I highly recommend Michael and the Protis team for your hiring needs.”
President, Mark Anthony Brewing Inc
“From the start, the relationship with Protis Global was different than other recruiting firms. The team had a deeper level of commitment and desire to learn about our business than I had experienced with other firms. Our company was experiencing a time of exponential growth and our staffing needs were complex. We needed very experienced people across every possible function in the Operation and Supply Chain Teams and we needed them in a hurry. The Protis Global Team mobilized quickly and established a methodology to identify strong candidates and work them through the interview process in a professional and timely manner. Their grit, determination, understanding our needs and culture, sense of urgency and drive to exceed our expectations set them apart from the pack.”
Chief People Officer at IJW Whiskey
“The team worked quickly and efficiently to find a unique position.”
VP of Supply Chain at Lallemand
“Everyone involved was extremely helpful - Gary, Michael, Ben - thank you!! The team didn't only search for candidates based on the job description, but also the qualities that I look for in candidates.”
VP of Product Technology & Innovation
“The interview process was smooth and extremely professional. Ben and team represented me as much as they represented the company.”
Regional Business Manager - Foodservice
“Consistent communication, updates, and detailed knowledge of the client. The whole experience was top notch!”
Supply Chain Manager
“Very simplistic process finding the right role for the right candidate...keep up the great work!”
CEO, Arla Foods USA
“We’ve been a Protis Global client for eight years, and during this time have always appreciated the thoroughness of the recruitment process, as the candidates brought to us have been well-vetted, not only from a competency perspective, but more importantly from a [cultural] fit dynamic. Mike and the team have always been highly engaged to ensure they bring us candidates that match our culture. That’s been critical to the success of the candidates that have landed here by way of our relationship with Protis.”
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