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Shifting Consumer Behaviors & New Economic Realities | Sean Koffel, Watchfire Ventures

Bert Miller
Bert Miller

Shifting Consumer Behaviors & New Economic Realities | Sean Koffel, Watchfire Ventures

Bert Miller

In the first of a two-part episode, Sean talks about the business lessons learned from his time with the Marine Corps, and how new consumer behaviors resulting from the pandemic will shape our economy for generations to come.

A mainstay in the adult beverage industry, Sean first met Bert while he and his business partner were launching American Born Moonshine in Nashville a decade ago. The duo have since turned their success into launching a Venture Capital Firm called Watchfire Ventures that invests in early-stage consumer product and consumer technology businesses.

Sean shares his perspectives on the bifurcated consumer segments that are developing before our eyes: those more hesitant and risk-averse who will place increasing trust on word-of-mouth and micro-influencers, and those craving consumerism, travel, and in-person brand exposure at a scale never before seen. His prediction? A whole new type of "cool" factor as people look to reconnect and share new meaningful experiences with friends.

Sean shares his predictions and advice on designing true omnichannel businesses and strategies that are built to last.

Our Impact

In 1995, our founders embarked on a journey that would disrupt the status quo of the executive recruiting industry. We have been transforming companies and lives ever since.

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9,395

First Round Interviews

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3,000+

Total Placements

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47%

Diversity Placements

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$700M

Economic Impact

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Brent Albertson

CEO, Zing Zang LLC

Non-Alcoholic Beverages
Non-Alcoholic Beverages

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