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Secrets to Brand Success | Jeff Popkin, Mast-Jägermeister US

Bert Miller
Bert Miller

 

Secrets to Brand Success | Jeff Popkin, Mast-Jägermeister US

Bert Miller

Throughout his tenure at Mast-Jägermeister US, one thing remained consistent: The authentic joy Jeff brought to his team and the brand every single day. 

Jeff Popkin, former CEO of Mast-Jägermeister US, joins Bert Miller to walk through the marriage of Jägermeister and Redbull, finding brands you love, and the keys to successfully growing a consumer brand. 

Prior to joining Mast-Jägermeister U.S. in 2015, Jeff served as President of Vita Coco, CEO of Red Bull Distribution Company, and senior leadership positions with top beer and beverage brands like Molson Coors Beverage Company.

Our Impact

In 1995, our founders embarked on a journey that would disrupt the status quo of the executive recruiting industry. We have been transforming companies and lives ever since.

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9,395

First Round Interviews

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3,000+

Total Placements

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47%

Diversity Placements

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$700M

Economic Impact

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Brent Albertson

CEO, Zing Zang LLC

Non-Alcoholic Beverages
Non-Alcoholic Beverages

“ Our experience with Protis Global has been very positive. They have strong multi-industry CPG experience and understand our business model and standards. They know the difference between an “A-player” and a “B-player” in several functions, and the honesty around that standard helps us move faster. Mike and team set up a great process, especially in early canvassing and vetting that helps our leaders engage at the right time and make decisions fast. ”

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